Job Details

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SEO

Mohali-S.A.S. Nagar-160055, Punjab, India
01/18/2017

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Required Skills

SEO, SEM

Company

ameba softwares

Experience

2 to 6 Year(s)

Job Description

Job Description

The SEO/SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics. The specialist will devise content strategies, research and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies.
Responsibilities
Review and analyze company and clients sites for areas of improvement
Develop keyword and contextual search strategies
Manage pay-per-click campaigns
Write effective headlines, copy, and websites
Develop relationships with industry publications and bloggers
Understand use of landing pages and how to write effective call-to-actions
Work with analytics team to strategize on ways to improve and track site performance
Stay up to date with SEO blogs and best practices, using resources like SEOMoz and Google Webmaster tools
Manage outreach and link-building efforts to drive visibility within search engines
Take key concepts and extrapolate to metrics and reporting
Work within cross-functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns
Manage campaign budgets and forecasts

Requirements
Bachelor's degree
Has a strong understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building
Proficiency with Analytics and PPC platforms (AdWords, Bing, FBX)
Must be familiar with all tactical facets of marketing: e-newsletter, traditional publications, SEO, SEM, social media, webinars, and digital media buys
Proficiency with Microsoft suite, including Excel, Google Docs, etc.

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