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*Digital Marketing Head
darksun creation
Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits
- Define online advertising strategy and creation of multichannel advertising campaigns
- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings
- Create, manage, optimize ad spend across these in a data driven approach
- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc
- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, le...
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