Goldmine Advertising
2 to 4 Year(s)
-Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.-The typical creative process can involve:-Discussing the client's core message and target audience -Brainstorming visual and copy ideas with other members of the creative team -Writing and presenting a few options to clients -Modifying copy until the client is satisfied -Overseeing the production phase.-The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.-Copywriters work can extend into long working hours